Every year, Indiegogo’s presence at CES gets bigger and bigger. I was the lead designer on the 2019 activation. It was a huge cross-functional effort, and I collaborated with teams across Indiegogo as well as an events production agency, Extraordinary Events.
Role: Creative Direction, Creative Strategy, Layout, Design, Creative Lead
Our theme at CES, “Indiegogo Means Business,” was all about how Indiegogo and its partners provide opportunities and access to entrepreneurs building hardware companies. I worked with the creative team to brainstorm and develop this concept.
I designed a visual identity for the event. I created guidelines for photo styling, icons, illustrations, colors, typography, and motifs, and implemented them across booth graphics, swag, and event promotion.
